One good example of that is the following - in case your application or a website suddenly gets lots of new visitors, Google Analytics will then point out and highlight that information. It will also provide you with details about where those users learned about your website and from where they came to your website. For companies using e-commerce it will also give you details about which products have been selling the most and what products have the highest demand on the market. This information was already tracked by Google Analytics, but the difference is that now it has been provided in a quicker and better format. This will help the businesses a lot, because there will be no need for clicking around many different places and going through many pages to find the important information. This will also decrease the chances of overlooking some important changes and modifications in the data. The biggest benefit of this simpler Google Analytics is that it will contribute towards a better user experience.

Google executives have said that these new simplified insights should help the larger businesses that have teams of analysts to improve and function better. On the other side, for the smaller companies that cannot afford employing data analysts, this approach will also help them to have an access to insights which would otherwise be impossible to get without analysts.

This is just a first step towards other improvements, and the system is expected to get better and smarter in order to suit the needs of any type of business. Thumbs up and thumbs down features on every insight card can always tell the system if the data was valuable and helpful to you or not. Google Analytics are also paying attention to other activities like whether your insight cards are shared with other people in your team. Google Analytics are starting to move towards less data and more insights in order to help its users. For now the insights are launched for mobile versions only, but Google works on a desktop version that should come out soon too.