Considering getting a business blog up and running? There’s no better time than now. From content marketing, branding and business success, blogs help meet these goals. Business blogs help a business get noticed and you don’t need to be an ecommerce store to benefit. The aim is simply to reach your customer base wherever they are. Lots of Wordpress how-to’s and guides can help get you started too
So here are 5 reasons why there has never been a better time than now to get started.

1.More people are going online than ever

Over 3.2 billion people are going online today. And in developed countries like Canada, Iceland and the US, this rate is above 90%. Anyone can access your content online, giving you the opportunity to find your audience and a niche.

2. Ecommerce is growing

Online shopping has never been more popular. It used to be taboo because people were apprehensive at that time, but those days are over. People are more comfortable than ever purchasing online.

3. It’s Simple to Get started

Blogging is within the reach of anyone thanks to platforms like Wordpress, where you can set one up in a few minutes. Many hosting companies even let you install a blog with one click. In addition, there are many plugins for multimedia, analytics and content that make managing a blog a breeze. If you are unsure about anything, you can access countless wordpress guides to help.

4. It’s Expected that You Have One

Potential customers want to know more about you before they buy. In fact, according to a report by Demand Gen,

47% of visitors read around three to five pieces of content before buying. They want to know more about your product, read reviews, testimonials and simply get to know you better. You can also control the message on your blog, so that your customers aren’t getting misinformation elsewhere. You don’t want them reading bad things about you without a chance to speak for yourself. And if they find a competitor, they may choose to buy from them instead of you, causing you to lose out on new customers.

5. Blogs boost your Search Engine Optimization Efforts
A normal website’s blog contains about 400% more indexed pages. By creating blogs, you are giving search engine crawlers more information about you and get indexed for more keywords. Your overall search ranking is also improved. That means more clicks, leads and customers. In fact, companies with excellent blogs get on average 97% more links too, which is critical for your SEO efforts. According to other reports, blogs can boost other marketing effort as well. If you develop longer content with visual content that looks great, your customers will love it.

So there’s no reason to wait any more. Get started on your blog and start enjoying the benefits for your website and business.