It can’t be said enough: LinkedIn is every person’s best tool for all things business. Regardless of your job position, creating a profile that perfectly represents you is important. If you want more eyes on your page, follow these useful tips and watch your view count soar.

If you have a professional headshot that’s no more than five years old, make it your profile picture. Many LinkedIn users have good but not great photos. Ensure that your headshot doesn’t have a busy background and emphasizes your best features. If you need a headshot or an update on an old one, find a reasonably priced photographer to get the job done.

Make your headline short but descriptive. Carefully integrate as many keywords as you can without overcrowding. Only include details related to the job you want, whether you’re pursuing it or currently working it. Considering that your headline is the deciding factor between people staying at or going from your profile space, you’ll want to make it count.

Indicate all spots in which you’ve placed your strengths, keywords, and labels. Changing the font or style of the words makes them stand out, but if you prefer a different approach, insert small but noticeable symbols near all relevant phrases.

Next comes the most important part of a complete LinkedIn profile: the summary. With your eye-catching headline right above it, reinforce your credibility with a description of who you are and what you do. This description should read like a story rather than a job application, while still including the best of your skills and experience. Do everything you can to make yourself both relatable and trustworthy.

Alter your default URL to a comprehensive version of your full name. This makes your profile look cleaner and less arbitrary, which will attract more attention. Adding at least five job-related skills to your profile will also multiply the number of views you’re currently getting.

Testimonials are an underrated tool. Although it’s intimidating to ask freely for testimonials, requesting them from satisfied customers and former employers is a great way to boost your validity. Furthermore, start posting frequent updates on your page to demonstrate your dedication to learning, sharing, and improving in all things business.

Keep a close on on your new profile. If any of the elements you’ve changed no longer apply to you, tweak them to match your current situation. By implementing these strategies, you’ll vastly increase the traffic to your profile and make a good impression.