Despite the ever-growing use of computers and handheld devices in North America, companies continue to market their products on tv. Although this still works, relating the product back to social media is a great way to engage potential customers.

Popular companies that release television ads are typed into search engines nearly two-thirds more than those that don’t release them. These searches may or may not have the brand’s name attached, depending on what the viewer took notice of in the advertisement. One person could search the exact product, while another could describe the commercial in which it was shown.

Companies should take note of the significant words and phrases they use that attract viewers’ attention and integrate them into their social media advertisements to reach even further. The more similar the advertisements across different types of media, the better it is for generating sales.

Using social media to get the word out about television advertisements will encourage customer involvement and lead to much more brand interaction, something social media allows that television doesn’t. The company’s accounts across all online platforms will increase in popularity to some degree, and it can maintain that popularity by promoting brand discussion through tags, comments, and relevant posts.

Any company’s best shot at properly evaluating its marketing success is by looking at search results and social media interactions related to the brand. With the results of these two elements, changes can be made and both the customers and the company can be satisfied.