Google has finally put its ads measurement system into place to collect marketing information from YouTube, DoubleClick, and Google Display Network.

Although cookies have gained a massive following lately, this new algorithm - officially called Ads Data Hub - uses mainly user identification codes to track and record how much attention mobile device ads receive. With this information, companies like the already on board Omnicom Media Group can alter their marketing strategies as needed to appeal to more consumers.

The information compiled by Ads Data Hub is made anonymous to protect user privacy while analyzing a wide range of marketing tools across several different platforms, and participating businesses can connect marketing databases into the system to observe the effectiveness of each ad they release.

Integrated as part of BigQuery, Ads Data Hub withholds companies’ access to impression-level information to preserve a certain amount of confidentiality. These companies can, however, connect third-party businesses to the system, though they must trust in the accuracy of Google’s data rather than trying to collect their own.

Google may show support for autonomous data collection done by smaller companies in the future. But for now, the powerful brand will continue to focus on improving its own widely-used data analysis system.