If you have a blog for business, you may want to share your content on social media, or even make a social platform your new basis, to draw more attention to your products or services. But how exactly do you go about it? We have everything you need to know about marketing through blogging and social media posts.

Before you begin, decide what you want your goal to be. Choose an achievable goal that can be accomplished in a matter of months or years before you jump right into what you wish to accomplish decades from now. Goals based on reasonable audience growth, sales, or product manufacturing are good places to start. Track your success on the journey towards your goal.

The next step is to publish blog posts that strategically draw in potential customers. Create two or three posts that bring up a problem your target audience is likely experiencing, and show how your product or service can improve or eliminate that problem. Content that includes direct questions and answers or how-to guides attracts more readers.

Once you’ve presented your solution to your audience’s problem, work on making yourself trustworthy. Your customers will like you and be more loyal to you if you give them enough reason to. Write a few more posts incorporating testimonies, relevant facts, or even professional interviews related to your company.

Now that you’ve created connections with your audience, you can focus on conversions. You can do this by offering challenges, presenting contests, and introducing new products or services to promote customer participation with your company. If you’ve done the previous steps correctly, conversions shouldn’t be a problem.

You can finally translate your blog posts to different social media platforms. Shorten up your blog posts and fit them to the features that each platform contains. Use Instagram stories, Facebook groups, Twitter posts, and much more to effectively encapsulate the main message of your original content while making it digestible on each site.

Your blog, social media accounts, and ultimately your products and services should be getting much more attention after you’ve gone through this simple but essential growth process. Your current customers will like you more, and many future customers will be on the horizon.