Creating a best fit offer can be tricky if you don’t know how to do it, but once you’ve learned the rules, it’s a breeze. A best fit offer is the optimum tool to combine with a blog post to intrigue customers and generate leads. By choosing a tool - such as a survey, quiz, or promotion - that strongly relates to your blog post, readers will more likely click on this extra content and become a lead for your company.

As expected, irrelevant offers are unlikely to create leads and should be swapped out for something your customers will click on. If your company is looking to multiply its leads by a factor two or more, consider collecting information about your company’s destination conversion rates with this simple process.

Create a spreadsheet with all of the data you’ll need, including blog post interactions, blog post leads, and destination page conversion rates. Organize this data by picking out the largest number of leads and the largest number of blog post views. Compare these numbers to the destination page conversion rates and determine which elements you have the most influence with. You’ll soon find a bliss point of sorts at which you can identify exactly what to tweak to increase your leads.

Take your top 50, 100, 150, or 200 blog posts - depending on how new and how popular your blog is - and audit each offer by hand. Record the links of the most popular offers and examine your findings. You may discover that some of your offers are relevant to the post they’re attached to, while others that once seemed relevant do not have the data to back it up. Ensure that the pages you direct your customers to are up-to-date, too, as it can be frustrating to be redirected to an old, inaccurate, or now inexistent page.

Once you’ve completed this step, connect your offer destination page submissions to the posts those offers are on. In some cases, popular blog posts are simply popular blog posts with unsuccessful offers tacked on. Less popular platforms often follow a content trend that customers generally avoid, and this content’s popularity can only be increased by adjusting its theme. Your most popular content offers should be organized and used as replacements for the poorly performing ones.

When your business’s data is arranged this way, it becomes easy to see which offers work and which offers don’t. The successful ones can take the place of the unsuccessful ones for more lead generation, which can be double what it was before if done correctly.

Whenever you go to adjust your offers, always check the submission rate of the destination page for each of your offers to best match those offers with your blog posts. Keep up to date with both your offers and your conversion paths so customers always get the newest information with the newest platform design.

By synthesizing your data and manipulating certain elements of your offers and blog posts, your leads will fly up effortlessly.