Another great SEO tool is NerdyData.com, a program that looks for the coded version of links, tags, photos, and other pieces of digital information. After you’ve determined which code is relevant, you can contact the owners of the content and offer a partnership deal. Screaming Frog SEO Spider works the same way, but instead of finding code, it highlights SEO errors on the specified website so they can be adjusted.

If you need to search content related to your company’s keywords, opt for LSI Graph. This tool lets you input a specific word or phrase and view the digital information associated with it, along with the Google search results it’s linked to. Use LSI Graph when you want to incorporate new ideas into your posts that connect to the main message of each post.

Consider using WebpageTest.org to review the performance of any given website and conduct a thorough website audit. It completes a website speed test with several servers and connection strengths to determine how quickly the specified site loads and which issues can be fixed to reduce lag. If your website loads at a decent speed, it will rank higher and be seen by more people.

Anything with Google in the name is wonderful for all things SEO, so Google Analytics and Google Keyword Planner are both great tools to use. Google Analytics monitors your website’s user interactions, pointing out the words that bring consumers to your site and how they navigate it when they get there. Google Keyword Planner is even better: it takes data directly from Google search engine results and displays it in terms of competitors, related searches, and how many times per month each word or phrase is searched. You can use that information to improve your website’s setup and related search terms.

Last but certainly not least is SEMrush, a program that processes backlink information, tracks brand success, and makes SEO suggestions, among other things. SEMrush is simple, inexpensive, and offers a tutorial video for newcomers to watch. It even monitors keywords across the globe on all kinds of different devices to help you counter your competition’s SEO strategies.

There are many tools that can help your company improve its SEO - we’ve only listed a few. Combine three or more of these tools for results you’ll be happy to see.