If your target audience is smaller and more refined than those of other businesses, you may be struggling to gain results from regular online marketing strategies. You’re in luck, however - there are several ways to successfully advertise your products to your very specific audience.

Start in the Google search engine to discover what your customers are typing into the search bar. Narrow down the information and create Facebook ads that will directly target and attract potential buyers. These ads need to be shown repeatedly to your customers over a decent period of time to press the product into their subconscious, predisposing them to buy your product when they need something like it.

You can also opt for the Google ads or Google AdWords approach, in which you use relevant keywords in your ads to have them appear far up on the search results page and lead your audience members to a contest or giveaway your company is hosting. The more specific the keywords are, the less it will cost your company to run the ads.

Related Facebook ads come next. Usually, niche audience companies will phrase these ads as follow-up procedures, convincing the consumer that the new product is a sort of next step. This marketing strategy, called retargeting, often creates more conversions than email marketing does, especially when it’s implemented one or two months after the original ad was posted.

Be as specific as possible whenever you develop a new keyword ad. Going too general can attract members of the wrong audience, and it costs more money, too. Use longer keywords for two or three cents and expose your products to the right people, maintaining simple language throughout the rest of the ad. Google’s Keyword Planner is an excellent way to keep everything organized and try out new strategies.

With your later Facebook ads, create them with the intention of gaining an email address from those who want more of your products. Knowing the timing of your product’s use will help you release ads at a suitable time. The wording in all of your ads should be short, simple, and friendly so as not to impose or force customers into buying something they don’t want to buy. You can track customer activity with Facebook analytics.

Once you’ve created an email list, you can start sending periodic emails to your customers (email marketing). Start with an introductory message offering something that customer is bound to like, and if they decline the offer, send another message with a better deal attached. Selling directly through emails is much easier than doing so on Facebook, as the second option needs a significant event attached to it to warrant its place there.

Creating basic, approachable, recurring ads is the best way to get the attention of your company’s niche audience, zeroing in on the behaviours and interests of the specific group that will use your products. You’ll build connections with your customers and keep the sales coming if you properly maintain your advertisements on all of the platforms you use.