When done correctly, email marketing is one of the most effective marketing strategies available to businesses today. Automated email marketing follows the principles of email marketing, but sends emails at specific times that are predetermined by your company. There are many things you need to know before you start, so let’s go over the ins and outs of automated email marketing.

Automated email marketing doesn’t include the confirmation emails sent to customers when they place an order. This is because most of the time, those emails aren’t trying to sell anything; they’re simply laying out information that the customer already knows. Emails intended for marketing, on the other hand, give customers new information and attempt to draw them in enough to make a purchase.

We’ll first look at trigger emails, which are sent when a member of your target audience completes a certain action. Trigger emails cover those sent when a customer leaves a full online shopping cart, purchases a product, passes an important date, or is close to ending a free trial period. This type of automated email marketing is ideal for companies that have many active customers.

Drip-feed emails are a bit different. They’re sent on certain days or at certain times you choose to encourage customers to take advantage of new products and deals. If you time them correctly and your customers are willing to take small risks, this could the best type of email marketing for your company. Both trigger emails and drip-feed emails have their advantages, and they both require you to complete certain steps to be successful.

Separate your email list names into groups based on industry, location, product interests, and how they discovered your company. Tailor your content and messages to your customers by adding their name, a previously purchased product, or something else relevant to them. Ensure that the landing page your customers are taken to from the email is similar in content and design to the email itself. Your audience gets a sense of your theme when you practice consistency.

Run tests for both types of emails to see which type works best for your company. Go over all results before making a decision, including how many emails were successfully delivered, how many were opened, and how many customers purchased a product after reading the email. Depending on your audience, one strategy may work better than the other, or a combination of both could be the most effective.

The final step in setting up an automated email marketing campaign is to choose a good platform for it. There are many options available to marketers now that email marketing has gained so much popularity; it only takes a bit of searching. Look for an inexpensive platform that meets all of your company’s needs and give it a try.

Automated email marketing can do great things for your company, like gaining customers, increasing revenue, and expanding your reach at a rapid rate. Use this tactic to your advantage and watch the positive results roll in.