While SEO, in a broad sense, will help your business come on the top of a search, if there are more quality links on different websites that lead to this website, as well as usage of appropriate keywords that will increase your Google rank. Social Media Optimization, in short, termed as SMO is vital for any business that wants to endorse their brands and wants to increase the awareness of their product as well as their services to the target market. Many businesses use platforms like Google+, Facebook, Twitter and LinkedIn to reach out to their target market. Any Business that is looking forth for growth and expansion know the value that SMO can bring. Listed below are some reasons of how SMO can help your business:

If your business is exposed in the platforms like Twitter, Facebook etc., it will reach the wider audience and the presence of your business will be felt strong, as this creates brand awareness.

With Social platforms, getting a lead is not difficult. Since this is viewed by people across the countries, your business will have a good outreach not only within in the country but beyond making your business global. It is very important that you just don’t create a page and leave it unattended, but connect to the fans, followers etc. and post items that would interest them and interact with them to better understand their tastes, in cases where it is feasible you can even implement their ideas to gain a lead.

Google released a new search algorithm named as “Hummingbird”, its main feature is to grasp the whole meaning of the words entered by the user before giving the appropriate search results, and this is also known as semantic search. Additionally new factors were introduced that will help increase the site ranking. If the content from your web page is shared lot of times on the social media, Google captures the context of the content and increases the chances of your site’s visibility and ranking. Since the importance of this will only increase, SMO is now the future.