Gaining and keeping the trust of others has proven to be challenging, and when those others are skeptical consumers, the task becomes even more difficult. Fortunately, having some knowledge of consumer psychology can make relationship development a bit easier.
Loss aversion is a powerful psychological phenomena that causes people to put more effort into avoiding losses than aiming for gains. One study divided participants into two groups, the first of which could risk losing or gaining $50 and ultimately keep $30, and the second of which could do the same gamble and ultimately surrender $20. Despite the game being the same, 61% of participants in the second group were willing to take the chance, compared to 43% in the first group.
The New Adwords Experience is almost here, and while it’s quite different from is predecessor, many of those differences appear to be improvements. As expected, they’re not all presented upfront - they take some time to discover. Here’s what we found when learning about the new Adwords user interface.
Several advertising agencies and advertisers have been given access to the new Adwords over the past several months, and by the end of 2017, all active online advertisers will be able to use it. The advertisers using the new Adwords can still use the older version if they so choose, and many might, simply due to the unfamiliar design of the most recent version. However, Adwords creators are hoping that the updated list of features will sway advertisers towards the new interface.
One of the most useful features of the new interface is the promotion extension option, which gives marketers the option to reveal an offer in text advertisements and insert a direct link to it. The feature is clearly indicated by a tag icon and makes it easier for customers to quickly reach the company’s website or social media l media pages.
Now that so many companies have a significant online presence through their many social media accounts, it’s important for the heads of those companies to lay down some ground rules to protect workers, private information, and the company’s reputation. How should you go about creating those guidelines? We have a few suggestions.
You must first decide and clearly state who can speak for the company on any of its social media platforms. Many businesses disallow its everyday workers to respond to the questions and concerns of customers, opting for a specialized team to do it instead for the sake of consistency, privacy, and accurate representation.
Of course, it’s possible to create milder rules that allow dedicated workers to provide helpful input when necessary. If you opt for a more general policy, make sure that even the most experienced workers give customers advice that aligns with the company’s views. One way to do this is to teach your employees how to interact with customers in a helpful but company-approved manner. Consider selecting a handful of longtime employees to carry out such tasks and be clear about the rules.
Getting conversions from your online content is becoming increasingly difficult as the online world changes. You’re now up against not only your industry competitors, but also any other companies looking for digital space to advertise. It’s not always easy, but it doesn’t have to be hard, either. If you want to succeed, you need to know what your target audience likes and offer those things to them.
With the growing mistrust of companies among consumers, customer testimonials make your business much more credible to outsiders. Consumers have begun to look to their close friends, loved ones, and even general social groups they fit into for advice, so showing a few highly positive and generally descriptive testimonials on your website and in marketing emails will intrigue them. You’ll gain more conversions soon after.
Gone are the days when marketers would vaguely suggest to other parties what their customers may like based on the number of pages they visited on any given site. That method has been replaced by a much more thorough practice called behavioural marketing.
Showing consumers ads that may or may not be relevant to them can work, but it’s quite inefficient. Behavioural marketing compiles each user’s search history, cookies, and other related information to create a profile that can be advertised to. The more the user interacts with certain digital information, the better catered their offers will be.
Like most marketing frameworks, behavioural marketing isn’t as basic as it seems. The term is used to cover things like promotional emails, product suggestions, and retargeting. The third of these elements is exactly what it sounds like: a process that remembers which products a customer has seen and reintroduces those products to the customer at a later time. Retargeting is most often used on Google and Facebook.
Every company that’s good at marketing knows that SEO, or search engine optimization, is essential to success. But not everyone understands what SEO entails and how it works. Whether you’re completely new to the concept or just need a refresher, we’re here to help.
The goal of SEO is to spread the word about your company, making sure it reaches to and draws in your target audience to your business website. To do that, you’re going to need a set of tools. The first of these tools is Ahrefs, an algorithm that searches the internet for good backlinks for your website. Its expansive database makes it possible to view related backlinks and the metrics regarding those backlinks in a matter of minutes.
When Facebook first introduced ads to its platform, users didn’t recognize them as ads; they saw them as regular posts. Now that everyone is all too aware of the sponsored posts on their feed, marketers have to watch their step.
Before you create your ad, plan to be honest with your goals and present yourself in a way you know will stand out. Instead of modelling your Facebook ads after those of other companies without knowing if they’ll be effective, choose an unlikely marketing strategy that will increase your uniqueness. Once you’re aware of these tips and are ready to implement them, create and release your ad.
Companies spent $6 billion more on mobile advertising this year than they did in 2015, and that jump managed to beat out the yearly total of desktop advertising. With mobile advertising securing its place as the new standard, it’s time to start looking at the newest ppc and marketing trends of 2017, featured on Google AdWords and Bing Ads.
The most prominent part of AdWords specifically is its artificial intelligence. Machines have begun to take in new information and learn from it, taking over most search marketing functions. When Google introduced smart display, not many people knew that most of the behind-the-scenes work was completed by autonomous machines, which saves the company time and energy.
Despite Apple not being the first to create and release a smartphone, the decade-old iPhone became wildly popular upon its introduction to cell phone users and managed to drown out the noise of its competitors surprisingly quickly. With this evolutionary new product on the market, many things in the social, marketing, and tech spheres changed.
The first iPhone had some similarities to other smartphones, but its greatest advantage was its ability to easily connect to the internet. These phones were miniature computers packed into communication platforms, which many customers liked. Mobile device users also seldom took pictures before the iPhone, and when they did, they never bothered to edit them much. Apple made it possible for regular people to take high-quality photos and with the help of easy-to-use editing tools and mobile apps, stylize them on a near-professional level. Many would agree that some photos even rival that of your local web design company or photographer. In fact, 85% of the 1.2 trillion photos taken will be taken on phones this year alone.
Six months into the year is a great time to analyze your company’s marketing content to determine which strategies are helping, which ones are hurting, and which ones seem to be stagnant. If you’re wondering how to handle such a large task, keep a few of these key ideas in mind as you review your results.
Hire a professional writer to speak to internal experts and record the information they hear in a cohesive manner instead of having the internal experts writing content themselves. This way, proofreading and employee hours can be reduced to a reasonable length of time, and the finished product is much more pristine.
Businesses that team up with companies in other markets tend to spend less on marketing campaigns and extend their reach beyond their regular audience. Both companies benefit financially in the long-run, yet so few take advantage of such a strength.
Certain business companies have a lot more control over search results than you may think. Some companies can manipulate these results to appear first on the list simply by buying over one thousand domain names to increase consumer interaction with the sites they own, and readers are directed to these sites through anchor text.
Private Blog Networks are often used by those who play dirty in the SEO world to boost their ratings, and although it can be effective, it’s rarely a good option. Sneaky companies will buy several outdated domains and connect them to each other, which seems like the perfect strategy until you realize that Google will punish whoever it catches using it.
Another downside to Private Blog Networks is their high cost and tendency to eat up time. They aren’t an ideal option for any company that wants to play it safe and put their time and money into a few other strategies that would be more beneficial on the whole.
Creating a best fit offer can be tricky if you don’t know how to do it, but once you’ve learned the rules, it’s a breeze. A best fit offer is the optimum tool to combine with a blog post to intrigue customers and generate leads. By choosing a tool - such as a survey, quiz, or promotion - that strongly relates to your blog post, readers will more likely click on this extra content and become a lead for your company.
As expected, irrelevant offers are unlikely to create leads and should be swapped out for something your customers will click on. If your company is looking to multiply its leads by a factor two or more, consider collecting information about your company’s destination conversion rates with this simple process.
